ALBERTO TORRES
Email & SMS Marketing Specialist
Mexico City
📈 WHAT I'VE BUILT — Real Revenue Impact
These case studies show how I've systematically solved revenue and operations challenges. See detailed analytics workflows, Looker dashboards, and automation screenshots at mx.albto.me
📹 5-min case study walkthrough: loom.com/share/5acbbdf6370d482bb26346cde1692274
$137K Recovery
WagerBird: 90% revenue drop reversed via automation
$160K Revenue Engine
Tibrio: Data analytics reversed 30% decline
28% Profit Lift
Automation + AI segmentation
18% Unsub Drop
Data-driven fatigue prevention
WHO I AM & WHAT I DO
Email and SMS marketing specialist with 5+ years of hands-on experience building the infrastructure behind high-performing operations. At Tibrio, I managed a $160K+ SMS/email revenue engine across 3M+ subscribers and 5 properties, running 3.6M+ monthly sends. I used Looker Studio dashboards and Claude AI to analyze campaign fatigue and churn, built a scheduling system with 67% revenue prediction accuracy, and managed 99+ affiliate offers. Most recently at WagerBird, I built their entire email and SMS infrastructure from zero using Make.com, AWeber, and HubSpot. Extensive remote work experience with US-based teams and international brands including Nikon, AXA Insurance, and WagerBird. Bilingual (English/Spanish) — comfortable using AI locally to automate, debug, and ship faster.
CORE COMPETENCIES
- Email Marketing Strategy & Execution
- SMS Marketing & Automation
- Marketing Automation Workflow Design
- Advanced Segmentation & Personalization
- A/B Testing & Conversion Optimization
- Customer Lifecycle Management
- Performance Analytics & ROI Attribution
- Cross-Channel Marketing Coordination
- Deliverability Troubleshooting
- Team Leadership & Mentoring
TECHNICAL EXPERTISE
Email & SMS Platforms
Klaviyo (4+ years), Ongage, MessageBird, Brevo (Email, Drip Campaigns & CRM), Marketo, SlickText (SMS), Sinch MessageMedia, Twilio
Marketing Automation & Integration
Make.com (Advanced Logic: Self-Healing Databases & Multi-Way Routing), Zapier (Advanced), Google Sheets + Apps Script (Data Integration), HubSpot, SlickText (SMS), API Integration, Webhooks
Analytics & Reporting
Looker, Google Analytics, Looker Studio, Google Postmaster Tools, Adobe Analytics, Litmus, Search Console
Campaign analytics through Looker Studio dashboards. I use Claude AI to analyze fatigue patterns, build churn models, and interpret performance data.
Affiliate & Ad Monetization
Synergy Interactive (Everflow), Shift44, FirstLinksAff, LiveIntent (Zeta Global, email monetization), Ezoic, Outbrain, Google AdSense, DECIDE
Technical Skills
HTML5/CSS3 (Email debugging & template coding), WordPress, Antigravity (Email debugging), Opencode (Email debugging)
I build AI-assisted automation scripts (Claude Code + Playwright) to audit large-scale campaign deployments, ensuring 100% link accuracy and UTM integrity.
AI-Assisted Workflow
Claude AI (query building, troubleshooting, interpretation), Gemini (raw data processing), Claude Code (script execution)
I generate tracking code for user lifecycle funnels, implement via terminal, and report in Looker Studio. Comfortable executing AI-generated scripts directly and integrating into WordPress and web platforms.
PROFESSIONAL EXPERIENCE
Automation & Growth Architect (Contract)
2025 – 2026WagerBird | Austin, Texas (Remote) | SMS & Email Growth Infrastructure
- Transformed an entirely manual marketing operation into an automated revenue engine, resolving a 90% revenue collapse caused by manual execution errors.
- Architected a real-time Make.com pipeline that replaced hours of manual data entry with an automated Stripe → AWeber → HubSpot sync.
- Built an Automated Abandoned Checkout Recovery system and a self-healing native lookup database for hands-free "Whale" segmentation.
- Built an AI-assisted automated verification system (Claude Code + Playwright) for the "Verify-Then-Send" workflow, ensuring 100% link accuracy without manual intervention.
Tech Stack: Make.com, Claude Code + Playwright, SlickText, AWeber, HubSpot, Claude AI, Google Sheets
SMS & Email Coordinator
2021 – 2025Tibrio | San Diego (Remote) | Managing 3M+ US subscribers across 5 properties
- Managed $160K+ annual SMS/email revenue operation coordinating 5 daily campaigns across 3M+ subscribers with 3.6M+ monthly sends
- Built data-driven campaign scheduling system using 5-criteria decision algorithm (Historical RPE → Fatigue check → Brand conflicts → Slot multipliers → Day psychology) achieving 67% revenue prediction accuracy
- Created campaign analytics system analyzing 400+ campaigns per reporting cycle, systematically identifying offer fatigue patterns and optimal rotation strategies
- Reduced unsubscribe rates by 18% through data-driven fatigue detection using Looker Studio and Claude AI
- Cut calendar planning time from 8+ hours to 2 hours through systematic methodology
- Monitored domain and IP reputation via Google Postmaster Tools, executing emergency recovery protocol that restored IP reputation from 100% Medium to 40% High in 35 days using targeted 30-day engaged user strategy
- Managed 99+ affiliate offers across Synergy Interactive (Everflow), Shift44, and FirstLinksAff with RPC thresholds (>$0.50), CVR tracking, and restricted affiliate placements to TAR/PM slots only to avoid spam traps
- Discovered $8,400+ revenue discrepancy through cross-platform forensic reconciliation between Looker dashboards and Synergy affiliate data. Identified $15K/month monetization gap via Scoredit ad unit bifurcation analysis
Tech Stack: Ongage, Klaviyo, Looker, Looker Studio, Google Postmaster Tools, Google Analytics, Synergy/Everflow, LiveIntent, Ezoic, Outbrain, Sinch MessageMedia, Zapier, HTML/CSS, Claude AI, Gemini
Marketing Automation Specialist
2018 – 2019TERAN TBWA | Mexico City | Global Agency - Walmart MX Account
- Developed and managed a Facebook Messenger chatbot integrated with CRM systems, achieving 1.5x more engagement than traditional email.
- Built complex Zapier workflows to connect multiple marketing platforms for seamless data flow.
- Managed paid media campaigns (Facebook, Google, display) for customer acquisition.
- Optimized conversion funnels from paid media through automated messaging, improving ROI by 25%.
Tech Stack: ManyChat, Chatfuel, Zapier, FB Business Manager, JSON/API Integration, Google Ads
Digital Project Manager / Email Marketing Manager
2015 – 2017CMV R&R PARTNERS | Mexico City | Global Agency
- Led email strategy and execution for major international brands like Nikon MX, AXA Insurance, and OMRON, managing campaigns across North American markets.
- Wrote creative briefs and managed content production from concept to delivery, ensuring cultural relevance for diverse audiences.
- Directed cross-functional teams (designers, copywriters, developers) to ensure seamless execution of multi-market campaigns.
- Managed digital content workflows using project management tools and performed QA audits for international compliance and localization.
Major Clients: Nikon, AXA Insurance, OMRON
KEY ACHIEVEMENTS
28% profit margin improvement
through strategic automation
3M+ subscriber management
for high-volume operations
50+ automation workflows built
reducing manual processes by 70%
Advanced Klaviyo proficiency
with advanced segmentation
EDUCATION & CERTIFICATIONS
Bachelor of Marketing
Instituto Politécnico Nacional (E.S.C.A) | 2009-2014
Mexico's #2 Technical University
Professional Development
- HTML5 & CSS3 | Community College Valle Verde (2019)
- Technical SEO, Web Development, Inbound Marketing | Platzi (2017-2019)
- E-commerce Marketing Strategies | Platzi (2019-2020)
LANGUAGES
English: Professional Working Proficiency | Spanish: Native Speaker
LO QUE DICEN DE MÍ
"Alberto is my first choice in an SMS operator. If I needed someone today, he's the first call I'm making. You better swoop him up before I do."
Email Deliverability · Digital Marketing
Supervisor directo, 2024 · Verificado en LinkedIn
"Alberto managed our SMS dept for 5 years, maintaining profitability and needing minimal supervision. He is especially sharp with AI tools. He created visual charts and graphs that actually made data useful, and experimented with design work using Google Veo. Alberto's reliability and interest in emerging tech makes him an asset to any team."
📊 WANT TO SEE HOW I DID IT?
Visit mx.albto.me for: